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Biz News Korea(Eng)

Sales of beauty items at convenience stores soar

Collected: 2024.03.26

Distributed: 2024.03.27

Source: Go Direct

[Courtesy of 7-Eleven]

Sales of beauty products at convenience stores are on a rise as more men seek moisturizing products for lip and skin protection.

According to industry sources on Monday, sales of beauty products at GS25 convenience store have continued to grow by double digits for the third consecutive year in 2023.

Sales of beauty products jumped 11.3 percent in 2021, 22.4 percent in 2022, and 22.9 percent last year, recovering from an 8.1 percent decline in 2020.

CU, another convenience store chain, also saw a 28.3 percent increase in beauty product sales, last year.

The increase in male customers has played a role in the recovery of beauty product sales, following convenience stores’ strategy to target them by increasing colorless or subtly tinted lip care and moisturizing products.

The proportion of male customers among those purchasing beauty products at GS25 increased to 47 percent last year from 42.6 percent in 2019.

The gender ratio of beauty product customers at CU is evenly split at 50 to 50. At 7-Eleven, where in 2019 female customers accounted for 90 percent and male customers 10 percent of beauty product purchases, the ratio has now shifted to 70 to 30.

Sales of beauty products at 7-Eleven jumped 15 percent in 2021, 20 percent in 2022, and 30 percent in 2023.

By Lee Hyo-seok and Minu Kim

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